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Case Study

Implementation of Financial Service Cloud & Ongoing Maintenance for Financial Services Client

Domain: Banking & Financial Services

Product line :

Key Challenge:

  • Customer was looking for building a seamless platform to provide credit card and other SME Loans to US and Non-US applicants with good credit scores.
  • Setting up Salesforce for card/ Loan application underwriting requests.
  • Salesforce integration with Omaha for card issuing and card production requests.
  • Integration with a web portal capable of digital credit card acceptance.
  • Setup of Salesforce Marketing cloud along with the relevant studios to enhance customer & employee experience with Email Studio, Ad Studio, Social Studio, and Journey Builder.

Our Solution:

Financial Services Cloud:  Capture the Lead coming from  various lead sources, process Customer  credit Card or Loan application and standardize  loan application lifecycle process and to provide Customer 360-Degree view.
Loan Origination Process :   Loan application process and approval based on customer credit score using Experian.
Mule Soft : Integration Layer to Integrate with third party Credit bureau  services like Experian, Credit card and account generation Services from Fiserv called OPTIS.
Marketing Cloud: To Send bulk Marketing & Transactional email, Marketing campaign, preparing Marketing Contents, etc.
Experian- Credit Services:  Credit Bureau check and loan origination process.

The Result:

This helped setting up template

and configuration-based solutions for sales process, resulting faster, accurate and cost-effective closure of financing process.

Faster and accurate control

on Customer onboarding, which involves tedious legal and other customer credit check steps.

Improved Credit card creation

and Loan Origination process. with use of tools like Experian credit services and OMAHA's Account and Credit card generation APIS.

Better customer satisfaction

with faster resolution through social listening.

Related Tags:

Service Cloud

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